first published week of:   04/10/2023

What Brings Data To Life? Location

by Cindy Elliott

Businesses today have more data than ever at their disposal. Analytics has helped them make sense of this data to make business decisions. Location is now being applied by organizations in the analytics revolution that places these insights in the critical context of "where."

Imagine you’re running a financial services company.

You want to be drenched in insights.

You want to know who your customers are.

You want to know who your best customers are.

You want to know who is going to be loyal for years, and who is susceptible to switching if a competing company offers a sweet deal.

Today there are waves of data about every one of those questions, but what you really want to know is all that — plus the location underpinning every one of those questions.

Location provides something that data desperately needs: Context.

 Read full story at Forbes…

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